J Squared Interior Designs

By
Cheryl
Ricer

When your business is a nationally
recognized, award-winning interior design firm, some things should never
change. Such is the case for Juliana Ewer, owner of J Squared Interior
Designs. For the past five years, Juliana has delivered her client-focused
interior designs and elevated style to those lucky and wise enough to work
alongside her and her team.

“Our goal and the key to our success,” said
Ewer, “has always been to deliver gorgeous designs, easy onboarding,
client-centric service, and a transparent process and pricing
expectations.”

What’s
New

One thing that has changed, however, is the
location of her elegant and beautiful new design studio in Missouri City
(open by appointment), which showcases all J Squared Interior Designs’
offerings, including samples for fabrics, upholstery, and wallpaper, along
with finished furniture samples.

“We outgrew our smaller office in the
Rosenberg area,” said Ewer, “While most of the time we’re on-site
space-planning with our clients, the second half of design process is when
fabrics, upholstery, and finishes are selected. Now we have a beautiful
studio space to present all our favorite vendors offerings.”

The J
Squared Style

Ewer’s signature is taking her client’s
vision to an elevated level. She and her team are dedicated to the client’s
vision and upleveling it beyond expectations, whether the home is
ultra-modern, mid-century, traditional, transitional, or something in
between.

“I don’t have a ‘signature style,’” said
Ewer. “I feel as though there are many designers who when you see their work,
it’s recognizable. Not so much in my case because I want my clients’ homes to
reflect their style, rather than mine. We want to understand what their style
is, then put our flare on it, which is an elevated, livable space, taking
into consideration their lifestyle preferences.”

Ewer accomplishes this by taking someone’s
vision, customizing it to their lifestyle, and making it better than they
thought it could be. She initially asks clients to send inspiration photos of
rooms and design elements that they like in order to understand their
individual taste and affinity for a specific style. From those details, along
with conversations about their goals, she offers design plans that elevate
their preferred look.

“If people have children and pets,” she
explained, “depending on the phase of life they’re in, some things that they
love—like an entire white living room—may not be a good idea, but finding
performance fabrics and adding pattern and color to a piece will allow them
to enjoy the space and style preferences, while making a livable space for
actual lifestyle.”

The Design
Process

The entire process is easily presented on the
J Squared website (j2homedesigns.com) where potential clients can simply
click on the design process tab to understand the process. The next step is
the complementary “discovery call,” which usually takes about 30 minutes.
Before the call, they’ll receive a design questionnaire that pinpoints their
needs and time frame. This form will also disclose price points for different
services. Once both parties agree that they’re a good fit, the J Squared team
makes an on-site visit and tours the spaces to be improved.

“Once we start design-boarding their spaces,
we offer three different designs for each,” said Ewer. “The first and second
looks will be based on what they’ve indicated they want, while the third look
may be a little out of the box. Ironically, a lot of times people say, ‘Wow,
I said I wanted this, but I actually like that.’ It’s a good way to pinpoint
their vision.”

Once the client has decided on a final design
plan, transparent pricing of the sourced items is detailed, and each item is
signed off before it is procured and ordered, which—if custom—can take around
eight to ten weeks. J Squared primarily takes on whole home projects with a
minimum opening budget of $20,000 for furnishings and décor.

“We love to take on clients that feel we are
a good fit,” said Ewer, “and we provide options for their vision that are
even more beautiful than they imagined. We’re a vendor for most manufacturers
including custom-designed furniture, lighting and decor.”

While many J Squared clients simply want a
refurbished interior, Ewer and her team also work closely with contractors
and architects on new builds and remodeling projects, working in tandem with
either a J Squared contractor partner or the client’s contractor. While
waiting on the build out or while orders are in process, prep work on the
space begins with painting, wallpaper, electrical outlets, and lighting, if
required. Once the project is complete and the furniture and accessories
arrive, the final “white-glove” installation and reveal day are
scheduled.

“Our clients literally leave for the
day—sometimes for the weekend—while we install the house,” explained Ewer,
“and we have an ‘HGTV’ sort of moment where they come home and everything is
installed, all the artwork is hung, every accessory is in place, everything
that we’ve planned together is implemented, and they come home to a
completely livable space. It’s the most fun, and we even do a champagne
toast.”

Trending
now

J Squared loves all the updates currently
trending for outdoor living spaces. Most of their clients express a desire to
merge their outdoor and indoor spaces so that their living can simply
overflow from their family room out into their patio. Clients are installing
retractable or large sliding glass doors, replacing dated and uncomfortable
outdoor furniture with comfortable pieces that match the indoor furniture,
installing great new ceiling fans and outdoor chandeliers, and painting
outdoor brick to lighten and brighten dark spaces.

“It’s amazing what they’re doing with outdoor
furniture right now,” said Ewer. “Options include marine grade fabrics and
foams that allow you to have a sofa on your patio that looks like it belongs
inside, but it’s completely customized for the outdoors. Your outdoor space
shouldn’t be an afterthought. Updating your outdoor living area makes the
space more approachable.”