The Men’s Beauty Boom

In waiting rooms once dominated by women, a revolution is underway, championed by men of all ages and various walks of life. Busy executives book lunch-hour “Brotox.” Guys with “Dad bods” pair GLP-1 weight loss with skin tightening. Gym regulars want more defined jawlines to match their chiseled abs.

Younger men often start with light microneedling, laser treatments, serums, LED masks, and preventive treatments like Botox, which help keep wrinkles from forming in the first place. With age, men use more injectables and noninvasive energy-based services to address a range of issues. Older men often opt for longer-lasting surgical rejuvenation services.

Injectables – Requiring little to no downtime, injectable treatments appeal to a wide range of men who wish to look as youthful as they feel.

Neuromodulators like Botox, Dysport, Xeomin, Jeuveau, and Daxxify soften expression lines and wrinkles, helping men appear more rested and energetic.

Men usually have thicker skin, stronger facial muscles, and different fat distribution than women. Injectors often use more units of neuromodulator to achieve desired results.

Dermal Filler injections along the jawline and chin can restore an angular profile that softened with age. Tear-trough fillers reduce the appearance of dark circles and sunken eyes that video calls can’t hide. Cheek fillers can combat sunken or hollow cheeks caused by volume loss. Filling marionette lines and nasolabial folds (laugh lines) creates a more youthful look.

Denser, firmer fillers are typically used along the jaw and chin than those used to fill lines and wrinkles. The goal is to create volume that equates to bone, not softness or plumpness.

Kybella injections can permanently reduce submental fat, commonly known as a double chin. Fat cells are destroyed, then cleared by the body’s natural metabolic processes.

Body Sculpting – Nonsurgical and minimally invasive liposuction, energy-based fat reduction and skin-tightening treatments — radio frequency (RF), ultrasound, lasers, and more — are often combined to create a more sculpted, toned physique. The most common male fat reduction zones include the abdomen, flanks, chest, chin/neck, and back.

Gynecomastia (male breast reduction) surgery can involve the removal of glandular tissue and excess skin, often coupled with liposuction. Nonsurgical treatments, depending on the case, may include hormonal therapy, noninvasive fat reduction such as CoolSculpting, and RF treatments that reduce fat and tighten skin using targeted heat.

Hair Restoration – Today’s advanced hair restoration techniques combine robotic-assisted or traditional FUE and regenerative therapies for natural, high-survival hair growth.  In the hands of an experienced, well-trained provider, men can enjoy natural-looking results with optimized hairline design.

Follicular unit extraction (FUE) involves harvesting individual hair follicles and moving them to another part of the body where hair is thinner or absent. Regenerative and emerging therapies include stem cell and stem cell exosome therapy (DVCStem.com/post/exosomes-vs-stem-cells) to stimulate dormant follicles and improve graft survival.

Face, Neck, and Eyelid Surgery – Men in their 40s, 50s, and beyond choose targeted facial surgery for longer-lasting results. Mini face and neck lifts tailored to male aesthetics are becoming commonplace. Upper and lower eyelid surgery addresses tired, sagging, or puffy eyes, creating a more alert, youthful appearance.