Merry Christmas from the Joe Myers Kia Family

Joe Myers Kia is celebrating their 29th Anniversary with their 3rd record sales year in a row!
LivingMagazine Kia DecCoverPhotos by Karen McConaughey

The holiday season is a great time for the Joe Myers Kia team to say thanks to their loyal customers for helping them achieve their all-time record sales year in 2023, for the 3rd consecutive year. One of the longest-tenured Kia dealerships in the country, Joe Myers Kia is most proud of their Customer Satisfaction reputation and the many multiple repeat buyers that are a part of their owner base. Ralph Samuel, the long time General Manager and Managing Partner, has been associated with the Joe Myers Auto dealerships since the 1980’s, and the Samuel’s have been involved with Joe Myers Kia since the beginning. Ralph says that “A large part of the Joe Myers Kia ‘customer family’ is on their third, fourth, fifth, or more vehicle purchase from us… one particular family comes in every couple of years and buys 6 at a time for their whole crew.”

Elizabeth Samuel, Ralph’s wife of 35 years, heads up their community outreach activities. Elizabeth and the Joe Myers Kia team have once again been very active in the area this year, getting involved with several charity initiatives throughout the year. Major charitable causes that Joe Myers Kia has supported this year include St Jude’s Children’s Hospital and The Gatehouse shelter.  Elizabeth and Ralph also are very passionate about their involvement with the Greg Samuel Everyday Hero Foundation. When their youngest son Greg was a freshman in high school, he started a tradition of performing random acts of kindness in the community, concentrating on Homeless charity actions…Mr. and Mrs. Samuel carry on this tradition. As usual this year, Joe Myers Kia has been involved with distributing bottled water, blankets, jackets, and such in the area.

State of the art new Kia facility

The new facility is as customer friendly as it is beautiful. There’s free WiFi and an inviting customer lounge, but it’s Joe Myers Kia’s friendly service and Texas hospitality that lifts the customer experience to such an exceptional level.

The exciting new 2024 Kia lineup

Then there’s the brand-new 2024 Kia lineup. The inventory selection is the best that it has been for many years…lots to choose from!  “The award-winning Kia’s are amazing, with so many great models right now, like the K5, Sportage, Sorento, and Telluride,” Elizabeth says. “Kia’s all-electric vehicles are highly rated, and include the EV-6, and the soon to be released all new EV9 SUV, which is creating quite a buzz.” Customers benefit with Kia’s five-year, 60,000-mile standard warranty and the 100,000-mile powertrain warranty. Ralph reminds us of their large selection of late model, low mileage Certified Pre-Owned that are available on the lot. In today’s budget conscious times, it is good to know that Kia also has a good variety of affordable vehicle options, including Rio, Forte, Soul, and Seltos. Overall, the Kia lineup offers great value to consumers.

LivingMagazine Kia DecSalesA legacy of Commitment

“The auto dealership business can be trying at times, but having such a great group of long term, committed associates to work with every day, really makes it rewarding” says Ralph.

Every Joe Myers Kia manager started with the company at an entry-level position and earned a promotion. Many of the associates have been a part of the team for many years. Jason, the Service Director, has worked with Ralph since the 80’s. The Kia dealership’s 3 most tenured salespeople, Hung, Alejandra, and Eric, have been with the company more than 45 combined years. All three of Ralph and Elizabeth’s sons, Sean (General Sales Mgr.), Nick (Kia Sales Mgr.), and Greg (TV/advertising spokesman) started working for their dad long before they graduated from high school and the grandsons have now entered the advertising arena. Our most tenured associates include: Masoud (Kia Sales Mgr.); Tyler (Pre-Owned Sales Mgr.); Kamil (Business Mgr.); Mike, Favio, and Isaac. (Service Advisors); Luis (Parts Mgr.); Business associate Kim Le; and Senior technicians Jose, Freddy and Gagan have all been with the company for many years. Elizabeth adds,” All of our associates work together as a team to help everything go so well.”

“Our spin on advertising is certainly different and entertaining, and we’ve involved many of our team and family members throughout the years. It’s really a great form of team building,” Elizabeth shares. Ralph adds, “It has been particularly fun and rewarding being able to include our 3 grandsons, Jeremy, Conner, and Gregory into our tv commercials the last few years.”

The Dealership and Greg Samuel have won multiple awards over the years, including Automotive Marketer of the Year awards for their innovative and entertaining TV commercials, billboards, and ads. The advertising features the iconic “Deal Buster” character created and acted out with Greg, starting while he was still a freshman in high school.

LivingMagazine Kia Service

The holiday season is a great time to buy a new or pre-owned vehicle from Joe Myers Kia.  The inventory is the very best that it has been for years, big selection!  The entire Joe Myers Kia team invites you to stop in today. Joe Myers Kia is open late in person, or 24/7 at joemyerskia.com


16484 Highway 290 at Beltway 8

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