Juliet Urushima - - Archived

Bluet SUP


A sprinkle of magic is what you’ll receive upon arrival at Bluet SUP, the local premier paddleboard and kayak rental company on Lake Lewisville in Highland Village. Juliet Urushima, owner, has the energy and spirit that will make your experience on the water memorable, leaving you with a feeling of accomplishment and the Ohana love of the paddleboard community. Many that attend Juliet’s events say they come away with peace, inspiration, and a feeling of renewal.

Juliet originally opened Bluet SUP seven years ago from her garage.

“I turned to paddleboarding in 2011 after I lost my mom to cancer,” said Juliet, “to move through my grief. It was so therapeutic for me that it became my passion, and I wanted to share it. Water and nature are very therapeutic for our souls.”

This season Bluet SUP is offering lots of fun events including The Annual Bluet Brawl—a 5K and 1-mile paddle race on Lake Lewisville, this year sponsoring Camp Waves Autism surf camp with Dr. Lauren Cavanaugh and Melanoma Alliance with Zooey Cooley; Full Moon Events—Juliet and World Master Chef Michael Scott (of The Bartonville Store) host epicurean and paddle experiences to remember; Special Olympics—Juliet is training three athletes representing Texas at the 2022 USA Summer Games in Florida; Wanderlust—Bluet SUP International offers culinary/SUP adventures to Costa Rica/Mexico with additional locations this fall and in 2023; beginner SUP classes; and more.

For more information, visit bluetsup.com.


Pilot Knoll Park, Orchid Hill Lane, 218A
Argyle, Texas 76226
(214) 717-2031